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Wednesday, May 15 • 1:30pm - 2:15pm
Marketing for Video: Keeping Subscribers Engaged and Satisfied

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Today’s video providers are constantly on the hunt for new technologies, services and strategies to not only gain new customers but to keep the ones they have. But what strategies, services and technologies are working, and how might that equation change across different customer segments and markets? How are data and analytics being used to increase subscriber engagement?

Moderators
avatar for Emily Groch

Emily Groch

Director of Insights, Telecommunications, Mintel
Emily Groch is Mintel’s director of insights, telecommunications. She pairs her deep knowledge of marketing within the telecommunications industry with Mintel’s consumer research, trends, and competitive marketing intelligence to build timely, meaningful stories for Mintel’s... Read More →

Speakers
avatar for Ian Blaine

Ian Blaine

CSO & Co-Founder, Wicket Labs
Ian Blaine, CSO & Co-Founder - Ian Blaine is the Chief Strategy Officer of Wicket Labs. A technology entrepreneur, he has most recently spent time as an advisor & board member to local startups. Prior to this, he served as co-founder and CEO of thePlatform, a subsidiary of Comcast... Read More →
avatar for Nii Mantse Addy

Nii Mantse Addy

Head of Marketing, Philo
Nii Mantse Addy is head of marketing for Philo. In this role he sets strategy around brand, customer acquisition, retention and marketing partnerships for the subscription service. Nii helped steward Philo to exponential growth since the end of 2017 as part of the launch team.As Philo... Read More →
avatar for Liz Moothart

Liz Moothart

Senior Director, Marketing, Ellation
Liz Moothart is the senior director of marketing at Ellation. In this role, Moothart drives strategy around customer acquisition, engagement, retention, and subscription growth for Ellation’s SVOD services Crunchyroll, the world's most popular anime brand, and VRV, the fandom-focused... Read More →
avatar for Caroline Ong

Caroline Ong

Cognitive & Analytics leader - North America Communications Sector Partner, IBM Global Business Services
Carol is a Partner with IBM Global Business Services.  She is the Cognitive & Analytics leader for the Communications Sector in North America, which includes clients in Telecom, Media & Entertainment and Energy & UtilitiesShe leads a team of go-to-market partners and delivery practitioners... Read More →


Wednesday May 15, 2019 1:30pm - 2:15pm
Westminster Ballroom