As CEO of XUMO, the premier digital OTT streaming television company, Colin has successfully pioneered partnerships with the world’s largest television manufacturers to spearhead initiatives that combine over-the-air (OTA) channels with over-the-top (OTT) channels delivering a lean-back viewing experience that put both content and the viewer first—unlike traditional cable TV. XUMO currently boasts over 140 free channels including content from Film Movement, PGA Tour, Above Average, Refinery29, NBC Universal, CBSN, A+E Networks and Jukin Media.

Prior to XUMO, Petrie-Norris served as International Managing Director of Specific Media, a people-based advertising solution powered by Viant. There, he was responsible for managing all facets of the company’s international portfolio including expansion and growth into new territories.

For seven years prior to being brought on by Specific Media, Petrie-Norris served as chief operating officer managing product, inventory procurement and analysis for Advertising.com leading the company to significant growth and optimization of operations. He grew the company to international expansion and managed European business operations for Advertising.com and AOL.

To learn more about XUMO and Colin’s plans for the company, visit corp.xumo.com.