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Toby Berlin

School of Toby, Inc.
Founder and President
Toby Berlin is the Founder and President of The School of Toby, a media consultancy that supports MVPDs (virtual and linear), cable networks, content creators, as well as countless institutional investors. In her role at School of Toby, she provides advice on digital media partnerships, business development, distribution negotiations, and financial and contractual support. She also consults on regulatory compliance, content acquisitions, packaging and pricing, in addition to acquisitions and retention strategies.

She was one of the first to work with vMVPDs, engaged to provide foundational cable distribution knowledge to TV services that stream live TV, movies and sports across a variety of devices without a cable or satellite subscription. She continues to consult with vMVPDs on strategic partnerships and content acquisitions.

Previously, Ms. Berlin spent 15 years as Vice President of Programming Acquisitions for DirecTV. During her tenure there, she oversaw programming acquisitions and negotiations across numerous categories including Spanish-language, International Services, General Entertainment, Shopping, Pay-Per-View Events, Local into Local, Airborne and Music services. Among her many accomplishments while at DirecTV, Ms. Berlin founded and served as President of their first Employee Resource Group, the Women’s Leadership Exchange.

Ms. Berlin earned her Juris Doctorate from the Southwestern School of Law, as a student in the SCALE program, an intensive 2-year undertaking.  Ms. Berlin’s undergraduate degree is in Marketing from the University of Miami. She is also the recipient of the prestigious WICT LEA Award.

My Moderators Sessions

Tuesday, May 14